Focus first on the deals most likely to close.

No. EasyCRM uses classical statistics – specifically a Naive Bayes classifier. There is no AI, GPT, or neural network involved. The model is trained exclusively on your organisation's own won and lost deal history and estimates the probability of closing each open opportunity based on patterns that are statistically evident in your own data.

Lead scoring is part of the EasyCRM Pro plan. It is available as an advanced report in the Reports section – not as a real-time widget. Your organisation must have an active Pro plan to access the scoring report.

The model is trained on your organisation's closed deal history – both won and lost. It analyses attributes such as deal value, customer segment, days without activity, number of contacts, and other factors. From these patterns it derives which combinations of attributes historically led to a win or a loss, and applies that knowledge to your open opportunities.

The factors depend on the patterns in your own data – they can include deal value, customer industry, days since last activity, pipeline stage, number of recorded calls or emails, and similar attributes. The report shows the top positive and negative factors for each opportunity, so your rep sees a concrete reason, not just a number.

Your organisation admin can trigger a manual retrain directly from the scoring report with a single click. The model also resets automatically when your organisation accumulates significantly new closed-deal history – so the scores always reflect current patterns rather than stale historical data.